December 10, 2010

Hockey-Mom in the Skin of Political Celebrity

Stephen Crowley/The New York Times 
Outspoken.  Energizing.  Nitwit.  Family.  Brash and Republican.
These are some of the words used to describe Sarah Palin, the woman who came on the American political scene faster than a Lamborghini prototype. She built her career on her image, clear-cut conservative views and the use of social media. The former Alaska governor and John McCain’s running mate from 2008 presidential campaign was also Miss Wasilla 1984. She evokes diverse reactions. She knows how to turn people on. 
Sarah Palin is everything but mediocre.
“Palin’s husband and children played a role in giving her the image of being a politician and a family person,” says Leslie Crudele, a student at the University of Richmond. “As the Republican Party always emphasizes ‘family values,’ having the image of the perfect American family was very important to her campaign.” 
The Palins have been doing everything to look like one big happy family, Sarah Palin, like the prototypical “hockey-mom” has been in charge.  It is easy for the public to relate to them. What made this condition even truer was when Palin’s teenage daughter’s pregnancy became public.
“Teen pregnancy is a common problem many American families face. And, as a conservative who supports pro-life, the fact that she was practicing what she preaches ignited the conservative base of the GOP,” notes Brian Milosavljevic who does support and testing at The Voter Activation Network.
Palin presents herself as normal woman with traditional values but in modern wrapping. She uses modern technologies to communicate with her masses.  Facebook and Twitter are her main means of communication with public and media.  She shares and people listen.
“It looks like Palin’s use of social media has been very effective so far,” says Tomas Kristlik, an American Studies graduate from Charles University in Prague. “This strategy is satisfactory on the local or primary level, but if she wants to go further, for example for the presidential campaign in 2012, she will, sooner or later, have to accept a more traditional approach and focus more on mainstream media.”
Since she resigned from her post of Alaska governor, Palin has not been to a significant political function, even though she has had a big influence on this year’s primaries as a backer of Tea Party candidates. Her next big battle and attempt to take up an important post might be the presidential elections.  Is Sarah Palin going to enter the GOP presidential primary?  Yes.  Is she going to become the next American president?  Probably not.  But for sure, there will be a lot of stir about Sarah Palin in 2012. She is aggressive, ambitious, visible, memorable, and she knows what she wants.
“Initially, due to her being a complete unknown, she had a great public image. I, a staunch liberal, even liked her as a person, albeit briefly,” admits Milosavljevic. “But as time went by, she quickly revealed that she was not very educated in domestic or foreign affairs and had no business having the opportunity to lead our country. Now a small percentage of people respect her and fewer think she can lead the country. For all intense and purposes, she is a celebrity, not a politician.”

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